App Store prices vary in some countries, including the UK

Apple has confirmed that it has increased the price of App Store purchases and in-app purchases in several countries, including the UK.

Apple said the move will begin on February 13, though auto-renewable subscriptions will not be affected. There will also be some other adjustments related to the change in value added tax, but some of them will reduce prices.

On February 13, 2023, the price of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Colombia, Egypt, Hungary, Nigeria, Norway, South Africa, and the United Kingdom.

A reduction in Uzbekistan’s value-added tax from 15% to 12% will lower prices. However, prices in Ireland, Luxembourg, Singapore and Zimbabwe will not change but the revenue paid to app developers will be adjusted based on changes in the amount of tax due in those countries.

  • Ireland: VAT rate on electronic newspapers and periodicals reduced from 9% to 0%
  • Luxembourg: Value Added Tax Rate Cut from 17% to 16%
  • Singapore: Goods and Services Tax rate hiked from 7% to 8%
  • Zimbabwe: Increase in value added tax rate from 14.5% to 15%

Apple also confirmed that local developers selling in Cambodia, Kyrgyzstan, Indonesia, Singapore, South Korea, Tajikistan, Thailand, and Uzbekistan will receive revenue increases by the end of January.

Apple often changes App Store prices based on a variety of factors, one of which is a change in value added tax.

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