Twitter announced today that it is introducing podcasts to its platforms through a redesigned Spaces tab According to Twitter, less than half of its users in the US even listen to podcasts monthly, so instead of forcing them to leave the platform, it’s bringing podcasts to them. It’s very important, Twitter!
Interestingly, Twitter will have a fun way of recommending podcasts you should check out. For example, if you regularly interact with Vox Media, Twitter will recommend Vox podcasts to you. Makes sense to me.
These new hubs will also feature the most popular and engaging podcasts from around the world Our internal research indicates that 45% of people who use Twitter in the US also listen to podcasts monthly, so we’ll automatically recommend compelling podcasts to help people easily find and listen to the topics they want to hear more about. For example, if someone regularly interacts with Vox content on Twitter, they’ll likely see a Vox podcast in a Spaces hub.
The redesigned Space tab, home to podcasts, is now live for a select number of users on iOS and Android in the US. Look for it to hit your device at some point. As for me, I’ve never opened the Space tab and I still don’t want to. I’m just like that, you know?