You can now buy an iPhone 14 Pro with an embedded Rolex watch for $133K

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(Photo: Caviar)
When you picture the word “luxury”, what do you see? What about “obscene luxury”? For some, the resulting image is of a new iPhone with a Rolex embedded in the back, thanks to a bespoke smartphone customization company that has started offering just that.

Caviar, a Russian design atelier known for its over-the-top smartphone modifications, has officially put its latest release up for sale: an iPhone 14 Pro with a Rolex Cosmograph Daytona face on the back. Referred to as Daytona for short, the phone’s body has been completely redesigned to include eight diamonds, 18-carat gold and many other extravagant touches.

The inspiration for the composition is the Rolex focal point itself. Normally $41,000 on its own, the Cosmograph Daytona was originally designed as the “ultimate timing tool for endurance racing drivers” and it shows in Caviar’s design. Above the watch face sit three decorative dials representing a speedometer, fuel gauge and oil indicator. Decorative dashboard switches stud the bottom of the case just above the Caviar logo, which is embossed in double-plated gold. Beneath the Daytona’s shiny metal accents is a titanium body with black physical vapor deposition (PVD) coating, the latter of which is the mainstay of many Rolex pieces.

(Photo: Caviar)

Although undesirable, Daytona Caviar is in line with what consumers (or perhaps, confused observers) have come to expect from the brand. Previous releases of Caviar have included bits of meteorites, pieces of Tesla vehicles, and components from the original iPhone. Its much more “affordable” (ie $7,000) phones and cases use real gold. Caviar has even ventured into the pseudoscience department by offering a unit that claims to protect the user from smartphone radiation.

There are probably about three people on the planet who both find the Daytona attractive and have $133,670 in disposable funds to buy it. Lucky for them, Caviar has made exactly three units available. As with the rest of the company’s products, each order is handled by a personal consultant who oversees the transaction from payment to package delivery—so don’t worry, this precious cargo won’t get lost in the mail.

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